M-Path Consulting

Built for
builders.

LinkedIn content for the industrial automation space.

You build systems that run factories. Your buyers are engineering managers, plant managers, and procurement teams who Google you before they call. If they find nothing, you're off the shortlist.

24K
Reach — one post
32%
Automation mfg. audience
$0
Ad spend
25+
Years in the industry

Your work is good enough to win.
Nobody knows it exists.

Engineering managers and procurement teams have more options than ever. Before they call you, they've already decided who's credible. That decision happens online, usually on LinkedIn, long before an RFQ is issued.

Most small SI owners and machine builders have no LinkedIn presence. No published expertise. No proof of work. They're invisible to buyers already in the market.

This isn't a LinkedIn problem. It's a visibility problem. LinkedIn just happens to be where your buyers are doing their research.

What LinkedIn won't do

Nobody sends a purchase order because of a post. No plant manager cancels an RFQ. No one signs a contract because they saw your content. Anyone telling you otherwise doesn't understand industrial sales cycles.

What LinkedIn will do

Put your name in front of the right people before they're ready to buy. When they are ready, you're in the consideration set. That's the whole value proposition.

Why it requires a specialist

A marketing agency that learned your acronyms last week can't write credibly about PLC migration, safety system integration, or OPC UA. The content has to be technically accurate or it does more damage than nothing.

Best-performing post.
One client.
Zero ad spend.

Live client results from a single LinkedIn post. Numbers reflect the best-performing post. No paid promotion. No engagement pods. No algorithm hacks.
24K
People reached
135
Profile visitors
30
New followers
231
Reactions
36
Comments
Industry breakdown
Automation Machinery Mfg. 32%

Greater Toronto Area  ·  Greater Milwaukee
Greater Chicago  ·  Detroit Metro
Minneapolis–St. Paul

Top job titles reacting
Automation Engineer 5.9%
Control Engineer 4.4%
Software Engineer 2.7%
Electrical Engineer 2.2%
Owner / President 1.8%

The honest read: 135 engineers and plant managers who didn't know this company existed now do. Presidents and automation engineers saw the work. Right industry. Right region. Right job titles. That's it. That's the whole value proposition.

Your expertise.
Made visible.

I write and manage your LinkedIn content so you build authority in your market without spending your evenings writing posts.

Every post is written in your voice, grounded in your actual project experience, and reviewed for technical accuracy before it goes live. No agency guesswork. No generic content. No posts that would embarrass you in front of a client.

$2,500
/ month
8 posts · strategy · profile optimization · monthly report
01
Monthly strategy call

We capture what you're working on, what you're seeing in the market, and what your clients are asking. That's the content.

02
8 posts per month, written in your voice

Drafted, reviewed, approved, posted. Content built around your projects, wins, and expertise — not generic industry tips.

03
Profile optimization

Your headline, about section, and featured content positioned to convert post traffic into inquiries.

04
Monthly performance report

Reach, engagement, audience breakdown, profile visitors. Real numbers, straight read, no spin.

05
Technical accuracy review

Every post reviewed against your actual expertise before it publishes. No embarrassing claims, no overclaims, no agency guesses.

I'm not a marketer who
learned your acronyms.

25+ years in industrial automation. I've been on the plant floor, in the panel shop, in the distributor seat, and in technical sales. I know what a PLC migration actually involves. I know why OPC UA matters. I know how industrial sales cycles work.

That background is why the content reads like it was written by an industry insider — because it was.

Published in Automation Magazine, Control Design, Design News, and Medical Design Briefs. Involved in CSA standards development and Industry 4.0 Club.

Licence
309A Licensed Electrician
Experience
25+ Years Industrial Automation
Technical Sales
Rockwell Automation · Pepperl+Fuchs
Specialty
IIoT Market Specialist
Location
Cambridge, Ontario
Market
SW Ontario · Canada
Get started

Ready to stop
being invisible?

One conversation. No pitch deck. Tell me about your company and I'll get back to you within one business day.

Location Cambridge, Ontario

I work with owners and principals of small system integrators and machine builders across Canada. If that's you, let's talk.